The reasons are three-fold that so many people here in the US have yet to hear about Mac cosmetics. US markets have only recently had them available because they made their debut in Canada only back in 1985. Secondly it was only until recently they have been primarily marketed to professional makeup artists. Lastly, Mac Cosmetics engages in no commercial advertising, choosing instead to rely solely on word of mouth.
A New Specialized Premium Line Of Cosmetics
The very name Mac is in fact an acronym for “makeup art cosmetics” and the company still makes it a policy to only employ people with makeup art experience as their sales people and company reps. The exact type of people who can assist people in learning how to get the most out of this new specialized premium line of cosmetics.
An Incredible Section Of Shades and Colors
The Mac line features shades and tones for all skin colors and types and believe it or not they have a full one-hundred and sixty shades of lipstick. Mac Cosmetics also features an astronomical one-hundred and fifty shades of eye shadow. So needless to say, its more than a little easy to get lost in the selection process.
Mac Cosmetics, US Sees Increasing Sales
As previously stated, Mac Cosmetics doe not spend one dime on commercial advertising. Their philosophy is simple and that is that if they produce a a better line of products, the people who use them will pass the word along about the superior quality of Mac Cosmetics. US has seen their market share skyrocket in recent years as more people every day are discovering the Mac name.